Capture leads from your website
Publish a form that puts prospects straight into your lead queue — share the link, or embed it on your own site.
Capture leads from your website#
Typing leads in by hand works, but the people who want to hear from you are usually already on your website. A capture form gives you a page they can fill in, and every submission arrives in your lead queue.
Create one#
Go to Settings → Lead capture and choose New form.
Give it a name you will recognise later — "Website contact form", "Cairo trade show". The name becomes the lead's source, so it is what you will see in the queue when you are wondering which channel is actually working.
You can also choose who new leads are assigned to. Leave it blank and they go to your longest-standing team member, so a lead is never left without an owner.
Share it#
Each form has its own link, ending in the form's own key — for example /f/lf_a1b2c3d4e5f6a7b8.
Copy it and put it anywhere — your email signature, your Instagram bio, a QR code on a printed flyer, a button on your website. It opens a simple page with your workspace's name on it, and needs nothing installed.
Or embed it on your own site#
Under Embed on your own site you will find a snippet you can paste into your website's HTML. It shows the same form inside your page.
If you embed it, add your website under Allowed websites so only your own pages can submit through it.
What happens to a submission#
It becomes a lead, assigned, marked new, and counted in the number beside Leads in your sidebar.
It does not become a contact. A form submission is a stranger's claim about themselves — the email may be mistyped, the company may not exist, it may be a competitor having a look. Somebody on your team qualifies it first. That is the whole reason leads and contacts are separate things.
Pausing and deleting#
The Live / Paused switch stops a form accepting submissions without throwing anything away — useful when a campaign ends.
Deleting a form stops the link working immediately. The leads it already captured stay in your queue, with their source intact.
Keeping the junk out#
Every form is rate limited, and carries a hidden trap field that catches simple bots. Neither is perfect. If a form starts attracting nonsense, pause it, or restrict it to your own website under Allowed websites.
Related articles
- What are leads?A lead is a prospect nobody has qualified yet. What that means, where they come from, and what the number beside Leads is telling you.
- Qualifying a leadWhat happens when you click Qualify, and what Nazzam does about someone who is already in your CRM.
- Leads, contacts, companies, deals and customersFive words that get used interchangeably and mean different things. Which record is which, and when one becomes another.