Creating deals

Open an opportunity, put it in the right stage, and keep its value and close date honest.

3 min readUpdated 5 Aug 2026By Mohab Salehv2dealspipelinebasics

Creating deals#

A deal is one opportunity: a specific piece of work, with a value, moving through the stages of a pipeline. Deals are what the Kanban board shows and what the dashboard reports on.

Create a deal#

  1. Open Deals from the sidebar.
  2. Select New deal.
  3. Enter a short Title.
  4. Choose the Primary contact — required.
  5. Set the Value and currency.
  6. Adjust the Pipeline and Stage if the defaults are not right.
  7. Select Save.

Faster: from the record you already have open#

Both shortcuts fill in what the page already knows, so there is nothing to re-pick:

  • From a company profile — open the Deals tab and select Create deal. The company is set for you; you still choose the person.
  • From a contact profile — open the Deals tab and select Create deal. Both the contact and their company are set for you.

What each field is for#

Title — short enough to read on a board card. "Packaging redesign", not a sentence.

Primary contact — required. The deal inherits this person's company automatically. If you set a company first, the contact list narrows to that company.

Value and currency — the currency list is the set an administrator has activated in Settings → Currencies. Enter digits only; the field formats them for you.

Pipeline and Stage — a new deal starts in the first stage of the default pipeline. If your workspace has several pipelines, choose before saving: moving a deal between pipelines later is possible but resets its stage.

Expected close date — the date you believe it lands, not a deadline you hope for. Forecasts are only as good as this field.

Source — where the opportunity came from. Consistent values here are what make "which channel actually works" answerable.

Owner — who is responsible. Defaults to you. Administrators can assign it to someone else.

Won, lost, and what happens after#

Moving a deal into a stage marked Won or Lost closes it. Closed deals stay in the CRM and in reporting — they are history, not clutter. Reopening is just moving it back to an open stage.

Common mistakes#

A value of zero on a real opportunity. It is invisible in every forecast. If you do not know the number yet, estimate and correct it later.

Close dates that never move. A date three months in the past is worse than no date: it makes the whole pipeline look stale and trains people to ignore the column.

Deals used as tasks. "Send the proposal" is an activity on a deal, not a deal. Log it as an activity so it shows up on the calendar.

A contact from a different company. If the primary contact belongs to another company, Nazzam.ai rejects the deal rather than storing a link that contradicts itself. Fix the contact's company, or pick the right person.

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